Nestlé originally created the nescafé brand to find an opportunity to make more productive use of stocks of unsused coffee. The Nescafé brand celebrates its 75th anniversary this year and gained popularity as one of the world's most popular drinks. More than 5,500 cups of Nescafé soluble coffee are drunk every second – different types of coffee are suitable for different tastes around the world.
"We celebrate the rich history and heritage of Nescafé, the world's first soluble
coffee. Over the past 75 years,it has become a wide and full range of products from a regular coffee box," says Carsten Fredholm, Head of Nestlé Beverage Strategic Development.
Nescafé coffee is available in more than 180 countries and we also want to highlight further growth prospects as it remains a leading brand in the coffee drinks category," he
adds.
Since its inceptionin 1929, innovations have been an interesting task for the former employer of The Nestlé's then head, Louis Dapples, the bank Banque Française et Italienne pour l'Amérique du Sud.
After the Wall Street crisis and falling coffee prices, Brazilian warehouses held a lot of uns sold
coffee.
Nestlé was asked whether these stocks could be converted into 'soluble coffee cubes' to be resusable to buyers.
Chemist Dr. Max Morgenthaler started working for the company to help scientists find a
solution. After three years of research, they discovered that café au lait , coffee mixed with milk and sugar, had been transformed into powder for longer.
However, this powder did not dissolve well in water, and milk and sugar caused production
difficulties.
Nescaféis created, but dr.
Morgenthaler found that the taste and aroma of coffee stay better in sweetened coffee with milk than in sugar-free coffee. He also discovered that coffee can be stored longer if it has been treated at high temperatures and under pressure.
Dr Morgenthaler concluded that the secret to preserving the aroma of coffee lies in soluble coffee with sufficient carbohydrates.
This was something new and contrary to the original approach.
A year later, he used a special method to produce such powder and presented it to Nestlé's board and technical directors as samples of drinking soluble
coffee.
Two years later, on 1 April 1938, a soluble coffee product called Nescafé began to be produced in Switzerland.
Nestlé installed production facilities for coffee extraction and coffee bean drying at its plant in the Swiss city of Orbe.
The brand started offering in the UK two months later and in the United States in 1939.
In April 1940, Nescafé's production was available in 30 countries around the
world.
During the Nescafé Warduring World War II, more than three quarters of all Nescafé production was consumed in Switzerland, britain and the US.
It could be stored longer than fresh coffee, which contributed to its popularity, and sales
doubled. Much of Nescafé's production was delivered to U.S. soldiers along with food supplies.
In 1943, two production sites had already been built in the USA to meet
demand.
In 1952, major developments at the Nescafé plant in Saint-éné, France, began to produce something new, a product that did not require the addition of carbohydrates.
In the 1960s, in Europe and Japan, this product began to be sold in glass packaging in order to keep coffee fresh for
longer.
1965, the brand came up with another innovation, sublimated soluble coffee Nescafé Gold Blend.
Over the decades that below, Nescafé improved its recipe for soluble coffee by developing other types – Nescafé Decaffeinated, Nescafé Gold Espresso, Nescafé Frappé, Nescafé Cappuccino and Nescafé Ready-to-Drink
.
In the 1990s, scientists developed a proprietary self-foaming solution to improve the texture of milk foam, which is now used in the production of Nescafé Cappuccino.
Coffee machine innovation Nestlé
wanted to continue working on innovation and in 2006 the Swiss, German andBritish market started offering Nescafé Dolce Gusto, and in Spain a year later.
With this professional coffee machine you can make both hot and cold
coffee. Nescafé, Nestea and Nesquik capsules are available for five types of coffee machines, including Melody, Circolo, Piccolo, Fontana and Creativa. Two years later, as the only system of its kind using soluble coffee, the company began producing the coffee maker Nescafé Barista, which is only available in Japan.
In 2012, it was launched in Europe under the name Nescafé Alegriaand targeted at small businesses.
These coffee machines are part of Nestlé Professional, Nestlé's company that provides food services to professionals.
Nescafé's plan Nestlé has made significant improvements in its coffee supply chain to ensure responsible agriculture, extraction, production and consumption .
In 2010, the company came up with a Nescafé plan in Mexico City.
This plan is part of CHF 500
million. investments in coffee projects until 2020.
The plan includes a set of global goals to help Nestlé better optimize its coffee supply chain, including developing direct purchases, as well as providing technical assistance programs for coffee bean growers.
Under Nescafé's plan, by 2015, the company has expected to purchase 180,000 tonnes of sustainable coffee from about 170,000 growers.